“The screen’s ability to revolve creates incredible impact, and it’s already become a focal point through which we can drive conversations with fans ―so much so that they’ve already given the screen its own name created a song, and set up two Twitter accounts dedicated to it.” “The new screen adds huge value to the matchday experience and the positive response from fans is testament to that,” says Ed Guichard, Norwich City’s Head of Marketing. It’s so popular that fans even gave it a name, “Screeny McScreenface”, in reference to the 2016 internet naming contest for a new scientific research submarine that resulted in “Boaty McBoatface” During key moments, such as goal replays, the display can be turned quickly from side-to-side to face any seating section, allowing every spectator to see it. ![]() Ahead of kick-off, the screen rotates to traditional landscape orientation, allowing fans to follow the match and view replays throughout the game. Daniel Levy, Chairman ofthe Tottenham Hotspur, told ESPN, “We are driven to make this the most technologically advanced stadium anywhere.įlipping the Script With a Rotating DisplayĪt England’s Carrow Road stadium, home of Norwich City Football, a new45-square-metre high-resolution display is wowing football fans with its ability to rotate from landscape to portrait orientation, and spin 360-degrees, creating maximum impact and reaching every spectator.The display starts each day in portrait mode to display stats, news, player profiles and team lineups, with player images displayed at a height of nine metres. The extensive AV system creates a more engaging fan experience, and takes cues from stadium designs found in new American football venues. Both the interior and exterior of the stadium are home to digital canvases, with two 325-square-metre LED displays in the interior’s South Stand and two 191-square-metre models in the North Stand, while the exterior’s South West and South East facades each feature a 179-square-metre LED screen.To match the visual experience, the stadium’s audio system fills every square metre with loud, clear audio producedby thousands of high-end speakers and more than 50 subwoofers, powered by 140 amplifiers. ![]() In addition to an innovative retractable grass pitch on top of an artificial turf pitch, the stadium is home to the largest digital screens in western Europe and more than 3,900 speakers, delivering unparalleled video and audio to spectators. London’s new Tottenham Hotspur Stadium is the world’s first venue specially-designed with bespoke accomodation for two sports, where both Premiere League football and American NFL football games are equally at home, according to the NFL’s UK managing director. From large-scale LED videowalls that show live footage, replays and stats, to audio systems that use more than 3,000 speakers to reach every single fan, here are five ways stadia are using the latest technologies to keep US, UK, and European sports fans excited about the gameday experience. ![]() As sports fans around the world gain more ways to view, interact with, and support their favourite teams, forward-thinking stadia operators are upgrading their venues’ audiovisual technologies to create memorable experiences, deliver deeper fan engagement,and drive merchandise sales.
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